It covers our 2026 target for applicable shipping cartons to contain 10% post-consumer recycled paper fibre. The claim is about the carton fibre specification, not the glass bottle, pump, cap, coating, label, plastic film or every protective component used in the complete shipment.

It refers to recovered paper fibre from material that has completed its intended consumer use and is then used as an input in paper or board production. Buyers should distinguish post-consumer content from pre-consumer manufacturing scrap and request the terminology required for their own reporting or claim.

No. A company target must still be confirmed against the actual carton grade, board supplier, strength requirement, availability, print route and destination-market specification for the order. The quotation or approval document should identify whether the offered carton meets the target and what supporting evidence is available.

No. Recyclability depends on the complete construction and the collection, sorting and recycling system available where the package is discarded. Glass, paperboard, pumps, caps, labels, adhesives, coatings and protective films may follow different recovery routes. A recycled-content statement should not be expanded into an unsupported whole-package recyclability claim.

Not by itself. Recycled fibre content is one material attribute, while a carbon conclusion depends on the defined system boundary, material sourcing, processing, transport, pack weight, reuse or recovery route and calculation method. We do not convert the 10% carton target into an unverified carbon percentage.

Use specific, supportable wording that identifies the component and percentage, and review the current rules and guidance that apply in the destination market. Avoid implying that a carton-content statement covers the complete package. European packaging requirements and United States environmental-marketing guidance should be checked for the actual claim, sales channel and date of placement on the market.

Request the carton or board specification, stated PCR percentage, supplier declaration or other available chain-of-supply evidence, the basis used to calculate the percentage and the exact wording intended for packaging or sustainability reporting. If third-party certification is required, identify the scheme and document before quotation rather than assuming it is included.

Not automatically. Carton compression, puncture resistance, moisture exposure, pallet pattern, bottle weight and transport route still need to be satisfied. A change in board furnish can require performance confirmation, especially for heavy glass shipments. Material-content goals and protective performance must be reviewed together.

Provide bottle quantity and weight, unit protection, carton dimensions, pack count, pallet pattern, shipment route, storage conditions, required board or carton performance, target PCR percentage, destination market, claim wording and required evidence. This lets us review whether the material target and the protective specification can be met in the same carton route.