Flexible Pouch Artwork FAQ
What Artwork and Dieline Files Are Needed for Custom Flexible Pouches?
Prepare editable graphics, the approved production dieline, color instructions and variable-data files without guessing feature positions.
The short answer: use the converter-approved dieline and editable production artwork
Buyers should supply editable vector artwork built on the exact approved pouch dieline, with linked or embedded high-resolution images, defined colors, fonts handled correctly, separate white-ink or special-finish layers, and barcodes supplied as usable vector data where possible. The converter should confirm the final PDF standard and prepress settings for the actual printing route.
Why should artwork use the supplier-approved production dieline?
Pouch panels, gussets, seals, zipper areas, spouts, notches, holes and trim positions depend on the actual converting route. A dieline copied from another pouch or drawn from the finished outside size can place critical graphics in folds or seal areas.
Which artwork file types should buyers prepare?
Editable Adobe Illustrator or equivalent vector files are commonly useful, together with a review PDF and all linked assets. The accepted version, PDF standard and packaging method should be confirmed with the actual prepress team rather than assumed.
How should fonts and images be supplied?
Convert final fonts to outlines when required or provide properly licensed fonts, and include linked images at sufficient effective resolution for their placed size. Do not enlarge a low-resolution image and assume the output becomes sharper.
How should process colors, spot colors and white ink be identified?
Name process and spot colors clearly and separate any white ink, varnish, metallic effect or other production instruction onto dedicated, unambiguous layers. A screen appearance or generic color name is not a production color standard.
Where should bleed and safe areas be applied?
Extend background graphics into the specified bleed and keep text, barcodes and critical marks within the approved safe areas. Extra clearance may be needed around seals, folds, gussets, zippers, spouts, tear notches, holes and expected registration tolerances.
What information is needed for multiple designs or SKUs?
State the number of designs, quantity per design, shared dimensions and material, variable text, barcode data and which elements change. Confirm whether the designs can share the same printing and converting setup before assuming combined quantities.
How should barcodes and QR codes be prepared?
Provide the correct encoded data, intended size, color, quiet zone and placement, preferably as vector artwork. The buyer remains responsible for data accuracy and should arrange verification on the final printed package under the intended scanning conditions.
What should be approved after prepress review?
Approve the final dieline version, dimensions, copy, colors, separations, white-ink and finish layers, barcode data, feature positions, print direction and any prepress changes. Do not release production from an earlier marketing PDF if a revised production proof exists.
Flexible pouch artwork handoff checklist
Use this checklist before sending files for quotation or prepress.
| File element | What to provide | Common risk |
|---|---|---|
| Dieline | Exact approved production version | Graphics crossing seals, folds or trim |
| Editable artwork | Vector source plus review PDF | Flattened files that cannot be separated |
| Images and fonts | Usable resolution and licensed font handling | Missing links or substituted typefaces |
| Colors and effects | Named process, spot, white and finish layers | Ambiguous separations or screen-only colors |
| Variable data | SKU list, barcode data and quantity per design | Wrong code, version or combined-quantity assumption |
Official references and related packaging pages
- review Ghent Workgroup packaging file-processing specifications
- review Esko packaging preflight and artwork-production functions
- prepare the complete flexible pouch RFQ
- coordinate pouch features with artwork safe areas
- review artwork bleed, safe-zone and resolution requirements
- review dieline layers, spot colors and PDF/X preparation
Continue the Flexible Pouch Procurement FAQ Series
Compare the next closely related specification, approval and quotation decisions.
Need help specifying your packaging?
Send the package format, materials, intended use, destination market and required documents. UGI Packging can review the specification before sampling or production.