Boxes by New Material
"Creating Consumer-Friendly, Sustainable Packaging Solutions by continuous innovation and new packaging material application."
- UGI Service Motto...
UGI Packaging has led the way through every technical breakthrough in packaging history. The company remains on the leading edge of packaging boxes and gift boxes with state-of-the-art structural design, complex surface treatment technology, and unsurpassed hands-on service and speed that give our customers a competitive edge by our continuous innovation on packaging design, creation, and manufacturing.
What is Packaging Innovation?
– Innovation may be defined as exploiting new ideas leading to the creation of a new packaging product, process or service. It is not just the invention of a new idea that is important, but it is actually "bringing it to market", putting into practice and exploiting it in a manner that leads to pack your existed or new products, services or systems that add value or improve quality. It possibly involves technological transformation and management restructuring. Innovation also means exploiting new technology and employing out-of-the-box thinking to generate new value and to bring about significant changes for your packaging.
At UGI, we create packaging boxes and gift boxes in thousands of packaging configurations by our NPD team. This variety in product choices certainly pleases the consumer but also creates somewhat of a puzzle for configuring a platform of best-practice sustainability methods in the packaging category. Our packaging is a high-profile component of the consumer satisfaction experience, and we're working hard to make it aesthetically pleasing and environmentally sound.
We are committed to:
- Partnering with customers & industrial manufacturers to create new, consumer-friendly sustainable packaging solutions
- Reducing packaging weights and paper use
- Using sustainable materials and partnering with sustainable material suppliers
- Increasing recycled content in packaging materials
- Helping you to designing packaging to be recyclable or recoverable by
New Product Development (NPD)
New products, whether they take the form of new applications, new innovations, or entirely new goods, are an essential component of business success. "Some entire industries are based on effectiveness in [new product development]," "Everyone in industry knows that new products are essential for viability: If we do not continue to grow, we die. To grow, a company must continue to learn (research) and to make a difference in its industry (pioneer)…. "(Wrote George Gruenwald in New Product Development: Responding to Market Demand.)
What this means is that new products are essential to survival. "Innovate or die" has become a rallying cry at small and large businesses as increasingly savvy consumers demand the newest and the best products. As our CEO said, "At trade shows, the first thing customers say is, 'What's new?' Every year you have to raise the ante. If you were not to do it, you'd be left in the dust." To prove our point, we admitted that we must revise the company's 1,000 products annually (from small changes of surface finishes to complete redesigns) and that fully 79 percent of a line of packaging boxes the UGI also sells is totally replaced by new products each year.
In order to achieve a successful new packaging product, and certainly the successful implementation of a new packaging product into your company for your packaging or promotional purpose, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products:
More Than Just Innovation – A Business Relationship
- Keep ahead of the competition. Plan for continuous growth and success. UGI is dedicated to equipping companies like yours with the eye-catching packagings, point-of-sale presentation boxes, consumer market gift boxes, and expert packaging solutions required for creating your winning business strategies. More than a provider of your packagings, UGI can be your trusted business partner to help you to create best marketing tools from packaging aspect.
Packaging Innovation
As you know, there is no one way to organize a company for effective innovation. As Gruenwald noted, the ultimate methodology that is chosen "depends on the nature of the corporation and its goals. It depends on the existing structural order of things. It depends on the corporation's management style. It depends on the caliber, motivations, and growth potential of the staff in place at the time of installing the new products organization. It depends on past performance by organizations charged with the responsibility. It depends on the orientation of the corporation, if this is not to change. (Are the present strengths or weaknesses centered in certain areas?)."
Nonetheless, analysts point to several factors that are fairly universal in determining whether a business will enjoy measurable success in your packaging innovation efforts. These include fundamentals like comprehensive market and cost analysis, support from top management, enthusiasm among workers, clear lines of authority, and past experience. Other qualities cited by marketing expert Kim Clark in Industry Week included focus, adequate resources, and leadership:
Focus
First, a company needs to focus on its goals to create a new packaging solution. Limited time and resources mean that hard decisions must be made and a strategic plan needs to be developed. Companies should "do the right things right" by using the best information available to choose the right technologies and decide on what new products to invest in. Growing companies are often growing quickly and can pick and choose among many seemingly strong new product avenues, but the key is to decide what the company does very well and then concentrate on that area or areas.
Selecting the right focus can be a balancing act, however. A company needs to keep both short-term and long-term success in sight and needs to weigh rapid cash generation versus growth, business life cycles, and technology and market capabilities. All of these factors must come into play, and the risks associated with each must always be considered. We suggest that one way your company can stay focused for your packaging innovation is to develop "product-line architecture". Once you create its overall strategy and determines how it will reach its goal, it should map out exactly what packaging lines it will choose to achieve that goal. Product-line architecture tells you how your packaging line will look, what types of packagings you will have in what markets, how they will be positioned, and in what sequence they will be introduced to pack your items.
Defining a product-line architecture of your packagings demands that correct decisions be made early in the your product development process. You should be rigorous and quantitative when coming up with new product specifications or definitions. You should, as much as is possible, precisely define the product qualities and price points that a market will bear, and then we could create the packagings as per your purposes. Mistakes made early in the process will often not show up until it is far too late—either at the prototype or final product stage.
Find the Resources
Another key to your packaging innovation is to secure the resources and skills needed to create and market your new products with newly developed packagging. Your companies may lack the in-house resources needed to create a new packaging product - that's the reason you decide to look outside your own walls for partnership and outsourcing packaging opportunities from us - UGI.
When the packaging need is not within the capability of your company, why not think about beneficial arrangements with us by contract-supply, license/acquire, or, in rare instances, to invite UGI as your technical and marketing consultants to cut your packaging costs.
Leadership
The third and final step your company needs to follow is to find the leadership needed to bring a new packaging from the idea stage to completed product together with us. This leader will often take the form of a "product champion" who can bring both expertise and enthusiasm to the project. A strong product champion will be able to balance all the issues associated with a product - economic factors, performance requirements, regulatory issues, management issues, and more - and create a winning new packaging for your products.
Showcase
- Boxes & Bags by Glitter Film or Multi-lens Film (a newly developed PP film for special surface treatment)
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For decades, UGI Packaging has been working with our customers every step of the way. At UGI, each job we undertake is a welcome challenge - a challenge to stretch our own abilities and the boundaries of the packaging industry by:
- Producing innovative, bold advances in structural creativity that allow our customers realize their vision.
- Improving the appearance, quality and functionality of every package we create to allow our customers to maximize brand value.
- Responding to ever more rapid project turnaround times to allow our customers to continually adapt to changing consumer sentiment.
- Understanding and serving your company's unique needs better than the competition.
With the full spectrum of design and manufacturing capabilities under one roof, including utilization off the newest, most high-tech systems available, UGI develops creative, innovative, high-quality packaging in record time.
Your brand isn't a commodity. Your packaging partner should reflect that. UGI supplies boxes and bags to diversified industries and continues to offer quality products at competitive prices.
We can be contacted by telephone on + (86) 135 333 11702, or email us on [email protected]
