• Graphic Design
• Marketing Material Design
• Advertisement design
• Book & magazine design
• Brochure design
• Calendar design
• Flyer design
• Folder design
• Label & sticker design
• Mailer design
• News letter design
• Packaging design
• Poster design
• Shopping bag design
• Corporate Identity Design
• Catalogue design
• Logo design
• Stationery design
• Trademark design
• Art Design
• Book illustrations
• Cartoon character drawing
• Digital illustrations
• Fashion illustrations
• 3D & packaging design

Corporate Identity Design

In marketing, a corporate identity is the "persona" of an organization which is designed to accord with and facilitate the attainment of business objectives ¨C you have to understand and then create a picture that reflects you in a distinctive way.

In exactly the same way, we can apply our thinking and communication skills to the creation of marketing campaigns. Clients benefit from this dual ability to create a cohesive brand and an ad campaign, saving both time and money. That sets us apart from our competitors ¨C and our aim is to set you apart from yours. Our designers ensure that your logo and corporate identity design are unique, eye-catching and compelling to your target audience.

Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience. In UGI we are doing our best to provide 100% satisfaction to our clients through our disciplined and strategic methods of designing, which leaves a long lasting impression of a company on its fellow clients.

Our corporate identity design includes:

• Concept and idea development
• Logo design ¨C symbol, text or both
• Branding identity and design
• Sub brands
• Product or service branding
• Online branding

 

Your corporate identity is the basis of your brand, a powerful image that identifies and defines your business. Whether you are refreshing a tired design or completely rebranding, UGI can create a dynamic, stand-out branding concept that your customers will never forget.

The first brand element your company requires is a logo. A logo consists of either a word mark, or an icon, or both together. Both the word mark and the icon must each communicate the personality of your company through the use of colour, font that is representative of who you are, your key brand attributes, and the benefit of your product or service to the consumer. Your logo should be meaningful, memorable, positive, ownable, and above all else, visual.

Once you have a logo, you need to use it in your various communications vehicles in order to get it into market. Your business card is the first logical step towards creating your corporate identity, and can be the first contact that a potential customer will have with your brand. You want that contact to be comfortable, as it will form a perception and expectation of the quality of the product or service that you are offering. In order to capitalize on the equity that you have in your new logo, your business cards, letterhead, and envelope must embody the attributes of the word mark and icon. In your corporate identity we will build on those attributes by adding a type treatment that should carry forward to all written communications, colour that will further define the personality of your business, a layout style for your correspondence, and the preferred positioning of elements in order to achieve a balanced and clean design. Developing your corporate identity takes your logo and puts it front and centre in your everyday business practices.

 

 

And what's next? We invite you to look critically at your current corporate identity to determine if it truly represents the attributes of your brand, and your business. Please contact us for our corporate identity design service, or for more info and marketing tips:

Catalogue design
Logo design
Stationery design
Trademark design