Postcards & Greeting Cards Printing
Postcard printing and direct mail is easy, affordable and it offers more marketing impact. Postcard printing can deliver a powerful message to your customers at a very affordable price. When you design them with eye-catching images attention grabbing messages, they can deliver tremendous results for your company.
More companies are incorporating custom greeting cards into their marketing campaigns because printed greeting cards can be terrific marketing tools. Greeting cards are far more personal than most advertising items. Even among common direct mailing tools, such as postcards and brochures, greeting card printing is very powerful.
Printing folded postcards give you twice or triple the space of flat cards, but mail at the same postage rate. Folded post cards give you double the impact of a conventional post card. This versatile folded card can be perforated for use as a return mailer. Because folded postcards mail at the lowest Standard Letter size postal rate, convert your existing newsletter, brochure or catalog to a folded postcard to save money without sacrificing sales.
Marketing Tips
So many companies use postcards for their direct mail advertising, and it's easy to see why with their low cost and high return on investment. Even with their many benefits, postcards still come with a major disadvantage - the limited space. Fortunately, there is a solution. Folded postcards not only provide more space to work with but can also retain the 4x6 size for cheap mailing.
Reply Card Take advantage of the added real estate in folded postcards by including a response card. Whether it is a comment card, survey form, or order form, a reply card gives your customers an easy way to respond to your advertisement.
Incentives Nothing excites customers more than a discount, free trial, or redeemable prize included in a direct mail piece. Include perforation so that clients can place the incentive in their wallet or purse to be redeemed when they visit your office.
Useful Information With so much more space available on a folded postcard, you have the room to make your advertisement useful to clients. Include industry-related tips, emergency phone numbers, a mini-calendar, a local high school sports schedule, or even recipes.
Catalog The interior of your folded postcards could include a mini-catalog, complete with product images, descriptions, prices, and an order form. This is great for a small sample of new product lines to come in the next catalog or simply for putting your most popular products in front of customers.
Newsletter You may have heard of using an oversized postcard for a miniature newsletter; a folded postcard, whether standard or oversized, simply gives you more room to include the information that clients need. Plus, a postcard newsletter takes less time and effort than a full page newsletter, giving you more time for more important tasks.
Print folded postcards to stand out in the mail and maximize your message or offer.
There are some obvious times when sending custom greeting cards can be a good idea for your marketing. Here are some suggested ways to use your marketing greeting cards:
- Send greeting cards during holidays, such as Christmas or Thanksgiving
- Use custom greeting cards to tell past customers "thank you" for their business
- Promote an upcoming event or sale with a greeting card campaign
- Use a custom greeting card to ask customers for feedback or for a referral
Production Details
For postcard:
* Full color both sides
* All standard sizes are eligible to mail at same rates
For Greeting Card:
* Full color on the front (outside) with printed or blank back (inside)
* Print greeting cards on any of available stocks. Please note that uncoated paper offers greatest ease of writing (14pt uncoated or 14pt gloss 1 side).
* Two standard sizes offered, with custom trimming available
* Size options represented the final finished size, not the flat size
* Choose "no folding" if you prefer your cards to score for folding but ship flat
* Blank envelopes available, or order custom envelopes
A single most powerful tool in marketing is the direct mail.
Direct mail campaigns can help increase a business customer base and stretch it nationwide, which in turn, increases sales and eventually develops that business with customers stretching coast to coast. Whether you're just sending messages locally or planning a nationwide marketing campaign, our eye-catching designs and high-quality prints can be a key to a successful mailer.
Our graphic designers will be happy to receive your brief for artwork or we will be happy to receive your own artwork on disc. You provide the spec and we'll return our QUOTATION of PRINTING, call us today on + (86) 135 333 11702 or email us [email protected] your PRINTING requirements.
